Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Thursday, June 26, 2014

5 Signs You’re Going To Make It Big One Day

We’ve all got dreams of making it ‘big’ one day, but how many of us actually follow through with those dreams? We make excuses for our lack of success, saying things like, “Life got in the way,” or “I can’t handle anymore rejection. ”But not you! You’re on the fast-track to fame and success. Or are you? Think you’ve got what it takes to make it big? Here are some signs you’re right:

1. You’ve Got A Dream (A Big One!)

What’s your vision? What do you want to accomplish? What are your hopes and dreams? Having a dream – even if it’s a little vague – is crucial for success. Before you can start your journey, you need to have a goal in mind!

In the words of Walt Disney, "If you can dream it, you can do it." (And before you can do it, you've got to dream it!)

2. You’ve Got A Road Map, But You're Prepared To Take Detours

They say success is where preparation and opportunity meet. So, when opportunity comes ‘a knockin,’ you’re going to want to have your plan already in place. Think of it as your road map to making it big!

What steps do you need to take to get where you want to be? Who do you need to know? What skills do you need to have?
But, let's be real here, nothing EVER goes exactly according to plan. You need to be able to adapt to whatever life throws at you. Think of those things as detours. They're not a huge deal as long as you figure out how to get back on the main road!

3. You’re Extremely Curious

You need to have an innate fascination with whatever it is you’re working toward. You've got to learn as much as you can about the industry, the people, the culture, and so on. You need to want to be consumed by it. You've got to understand the problems and be excited about finding solutions. You’ve got to be passionate, excited, and curious about all areas of the biz.

When Larry King made his debut in radio, he made a point to become consumed in the biz. In addition to doing his own show, he did the weather reports, the sports updates, and the news broadcasts. He even volunteered to fill in in for people who were out sick, and took on double shifts.
Why? He wanted to learn all there was to know about the biz. He wanted to practice. He wanted to be good at what he did. The only way to do that was to explore and go above and beyond what was asked of him. He called it "taking extra batting practice."

4. You’re A Little Cocky (Just A Little)

If you really want to make it, you’ve got to have confidence in yourself and your abilities. Without confidence, you can so easily get crushed by negativity and criticism – things you will have to deal with once you hit the spotlight.

You have to be confident. You have to trust yourself. And you have to have a deep understanding that you’re going to make it. For actress Jennifer Lawrence, that understanding came at a young age.
“I always knew that I was going to be famous,” she told Vogue magazine. “I honest to God don't know how else to describe it. I used to lie in bed and wonder: ‘Am I going to be a local TV person? Am I going to be a motivational speaker?’ It wasn't a vision. But as it's kind of happening, you have this buried understanding: Of course.”

5. You Realize Failure Is A Minor Setback, Not A Game Changer

If you’re even thinking about making it big one day, the word “quit” can’t be in your vocabulary. In the end, you don’t succeed because you don’t fail; you succeed because you don’t give up. The second you quit, you’ve lost.

Take Michael Jordan, for example. He has a famous quote, "I've failed over and over again in my life, and that is why I succeed." The only reason he succeeded was because he didn't let those failures discourage him to the point of quitting. Why? Because he realized his failures were only minor setbacks - not game changers.

I guarantee you that everyone you look up to has failed at one point or another, but did that stop them from picking themselves back up and moving forward? No way, Jose. And that’s why they’re successful.

By. Ariella Coombs (http://www.careerealism.com)
Twitter: @AriellaCoombs
Click for Original Article

https://www.linkedin.com/today/post/article/20140619132958-79588522-5-signs-you-re-going-to-make-it-big-one-day


About us:
L&B Consultation
: is a full service Multimedia Marketing & Consulting
company focusing on publicity, radio promotion,
brand identification, brand management

Check out www.LbConsultation.com
Follow us on Twitter @LBConsultation


Friday, May 9, 2014

Goodwill goes a long way..




Goodwill goes a long way..
 
 
By "The Boss"

(Why attaching your company or brand to a cause or charity can increase your company's profits)


One of the main things we advise our clients to do is to pick a cause or charity (that they believe in) and then attach themselves to it. This strategy facilitates goodwill and positive press for a brand as well as gain new supporters and customers.Today's market place, thanks in part to the explosion of social media is extremely over-saturated. The market place is filled with individuals who are either selling something, offering a service, part of a network marketing company or most of all aspiring entertainers. If you are reading this you just may be one of the fore-mentioned "over saturated many". Therefore you have probably asked yourself how do I stand out?

One of the most tried and true methods is Goodwill Marketing or charitable marketing. Whether you are a musician, actor, comedian or you are a small business volunteering your time, effort and/or money is a great way to promote what you do.

Why does good will marketing work?


Today's society is very "Me" conscious and Ego driven. It is almost impossible to gain support or attention when a good number of your target market are “doing their own thing” at the same time you are. Goodwill Marketing separates you from the pack. (If done correctly of course and with the right publicity)

In addition to staying above the fray. Goodwill Marketing will compel "like-minded" individuals to become supporters and ultimately customers. A good example of this is Credo Mobile. Credo mobile is a telecommunications company that among other things offers cell phone and mobile data services. They are competing against the T-Mobile’s and Verizon’s of the world but is able to find a very loyal and profitable customer base.

How is a small start up Telecommunications Company able to compete against their established and entrenched competition?

The answer: Goodwill Marketing


 
Credo Mobile has attached itself to "The progressive" movement. Credo mobile gives a portion of their revenue to progressive causes and candidates. With super-packs and campaign donations basically playing the primary role in the United States electoral process, Credo Mobile saw a lane to drive down. Credo Mobile advertised on "progressive talk radio", gave donations for progressive candidates and causes. This lead to people who consider their politics progress or liberal to do business with Credo Mobile. Now this not a "plug" for Credo Mobile's politics but it is an example that if you choose a cause that is popular and attach your brand to that cause you will ultimately gain customers who share an affiliation to that cause.

I would like to offer a word of caution; SINCERITY. Do not choose a cause or charity you do not believe in and or know nothing about because this will backfire on you and your brand. The true activists can always spot a phony and its just not good karma.

 
Goodwill Marketing is an effective tool that you can pull out of the box. It generates awareness to your brand, will garner you positive media attention and a loyal and engaged customer base. Goodwill marketing is a key strategy that L&B Consultation employs regularly and when used in concert with other marketing and publicity principles it will increase the visibility of your brand and ultimately profits.

 

 
About us:
L&B Consultation
: is a full service Multimedia Marketing & Consulting
company focusing on publicity, radio promotion,
brand identification, brand management

Check out www.LbConsultation.com
Follow us on Twitter @LBConsultation


Tuesday, May 6, 2014

Why clients deserve grades, too




The most successful public relations campaigns result from collaborative agency/client relationships. It’s always a two-way street.

For the public relations firm to deliver results, the client must invest adequate time and resources, provide information about their business activities, attend to content reviews in a timely manner, be available for interviews on the journalist’s schedule, and son on.

Clients are continually—both consciously and unconsciously—grading their agency’s performance, so shouldn’t the PR firm likewise produce client report cards to gauge their performance as partners?

Let’s review how clients should behave in order to earn straight A’s.


By Len Stein (via PRDaily.com)

Read Full Article

http://www.prdaily.com/Main/Articles/16565.aspx


About us:
L&B Consultation: is a full service Multimedia Marketing & Consulting
company focusing on publicity, radio promotion,
brand identification, brand management

Check out www.LbConsultation.com
Follow us on Twitter @LBConsultation

Saturday, May 3, 2014

WELCOME TO L&B CONSULTATION






 

 
 
 
L&B Consultation is a full service Multimedia Marketing & Consulting company focusing on publicity, radio promotion, brand identification, brand management
Services:
 
 
- Brand Management
- Online Reputation Management
- Radio Promotion
- Press Releases
- Blogger Outreach
- Bios
- Website Design
- Web Hosting
- Social Media Optimization
- Marketing Strategies
- Press Kits
- Media Alerts
- Event Planning
- Media Relations

Projects/Clients (Past & Present)

Woman (Single) - Beenie Man

Nore Davis - Actor & Comedian credits include HBO Boardwalk Empire

Top Black & Faded (Single) - S-Shata/French Montana

Hype (Songwriter/Producer) - credits include Fabolous, Fat Joe, television scores
Revolt TV's "The Gate", Oxygen TV's "Bad Girls Club"

Malikah Amoh & Timmy's Heart Foundation - Socialite & Philanthropist

Free Distress LLC - Financial Services & Mortgage Restructuring Services

Nikki Chin - Fashion Designer

AK Couture Boutique & Beautry Bar Grand Opening

Wonder Mke & Master Gee of the Original Sugarhill Gang & More


Info@LBConsultation.com