Tuesday, May 6, 2014

Why clients deserve grades, too




The most successful public relations campaigns result from collaborative agency/client relationships. It’s always a two-way street.

For the public relations firm to deliver results, the client must invest adequate time and resources, provide information about their business activities, attend to content reviews in a timely manner, be available for interviews on the journalist’s schedule, and son on.

Clients are continually—both consciously and unconsciously—grading their agency’s performance, so shouldn’t the PR firm likewise produce client report cards to gauge their performance as partners?

Let’s review how clients should behave in order to earn straight A’s.


By Len Stein (via PRDaily.com)

Read Full Article

http://www.prdaily.com/Main/Articles/16565.aspx


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