Wednesday, May 28, 2014

A guide to measuring social media ROI


There's a popular misconception that it's difficult to use targeted metrics to measure social media's return on investment (ROI). That's not true. Nor is social media only good for measuring brand awareness.

The fact is social media can offer some of the best metrics for measuring ROI. All you need to do is set your success guides—what you want to achieve and how long it will take—and measure your results against them.
Here are six simple metrics for the main social networks that you can use to measure your social media ROI across earned, owned and paid media:


1. Blogger outreach
A key component of many (if not most) social media campaigns, blogger outreach programs can offer some of the best results of any marketing tactic. Measuring your success isn't too difficult, either. All you have to do is determine the answers to the following questions:
  • How many bloggers wrote about you?
  • How many comments did these posts receive?
  • How many social shares did the post get?
  • What was your traffic pre- and post-outreach?
  • How much product did you have to provide to bloggers, and how many sales did you receive?

2. Twitter
Twitter not only offers instant eyeballs, but great returns. Again, measuring your impact is relatively simple:
  • What was your retweet value (cost of manpower and resources versus followers who take action)?
  • How often did people use your hashtag?
  • How many times did people click your vanity URL?
  • How many new (genuine) followers did you get during your promotion?
  • If you used something like sponsored tweets, what was the cost versus the click-throughs and conversions?

3. Facebook
Although it has its critics (including me), Facebook offers some great built-in tools and demographic options to help gauge a campaign's success:
  • How many new, worthwhile fans did you make, and how many did you target?
  • How many times did people like or act on your promotion message?
  • If you built a Facebook application, how many times did people install or share it?
  • Did you successfully reach your target demographic? (Facebook Insights can help.)
  • How much did you spend on a Facebook ad, and how did click-throughs and new sales/customers compare?

4. Google+
While we don't quite know the effectiveness of brand pages on Google+ and in-line Google Ads complement Google+ content, there are ways to measure your activity:
  • Has Google+ raised your profile on search, as well as resulting traffic to your site?
  • How many circles have people added you to?
  • How many +1s do your comments and discussions receive?
  • How active is your community?
  • How many ripples do your discussions create?
  • How many attendees take part in your hangouts?

5. YouTube and other video sites
More than just a fun place to see kids hurt themselves on bikes, YouTube is a key tool in any marketing campaign—just ask the companies that used it during this year's Super Bowl.
Here are the questions you should ask:
  • How many views did you get?
  • How many likes and favorites did you receive?
  • How many downloads did you get (on video sites that allow downloads)?
  • How many embeds has your video seen elsewhere on the Web?
  • How many subscribers did your channel attract?
  • If your video had a call to action with a vanity URL, how many times did people click through?
  • How many social shares did you get on the social networks your target demographics use?

6. Mobile
As marketing evolves, the different ways to reach an audience combine to create new outlets. Mobile marketing is the perfect complement to social marketing, and is easy to measure:
  • Did you use a push SMS system to drive traffic to a mobile-friendly site? If so, how many views did it bring?
  • Did you use QR codes? If so, how many times did people use them?
  • How many downloads did your mobile app receive?
  • How many times did people check-in on Gowalla and Foursquare?
  • What was the most popular operating system? (This can tell you a lot about your audience's demographic and buying options.)

These questions offer just some of the immediate ways you can measure your social media success. There are more ways to measure your success, including monitoring tools and more defined analytics. Which ones you use will depend on the goals you've set and how you define success.
No matter how you collect the information you need, it all comes down to comparing man hours and financial outlay to your return.
It's important to remember that marketing can come down to luck and circumstance as much as brilliant strategy-timing and a welcoming audience are key. The one thing you can control, however, is measurement, and with social media and mobile marketing, measurement has never been easier.


A version of this article originally appeared on DannyBrown.me.


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Friday, May 23, 2014

7 media relations rules you might want to break

Most disciplines have unwritten rules or principles that professionals live by, and the practice of public relations is no exception, but no PR or media relations “law” is ironclad.

There are times when you might need to break the rules, or at least shake up PR industry convention when it comes to dealing with the press. Here’s my list.

Rule 1: Never say, “No comment.” Of course, we tell clients this, and the words have become such a cliché that any PR person would cringe to see them in print, but most know that there are times when the only response to a media inquiry is none at all.

For example, pundits advise “getting out in front of the story” in a crisis, but we don’t always have all the facts during the roughly four-hour window available for responding. If you don’t have the facts, you probably shouldn’t be speaking to the press.

Rule 2: Don’t bother journalists unless you have news. Someone else’s news can also be your story, if you have a colorful quote or interesting point of view. “Newsjacking,” which we used to call “news-surfing”—or hijacking a breaking news story or trend with your client’s comment—is a time-honored way to be featured. Just don’t expect to be the main story.

Rule 3: To be media worthy, your product/service/story must be unique.
Not really, and few are. (That overused, hyperbolic descriptor probably won’t get you far, anyway.) Yet, as we like to say in the biz, one product is just a product, but two is a category. Your news might meet with a stronger reception and have more impact as part of a broader category story or a classic “marketing wars” faceoff.

Rule 4: Cast your net widely when pitching a story. A better way to assess media potential and promote the story to maximum advantage may be to offer first crack, or “exclusive” access, to a single, highly influential outlet and then go wide. Yes, sometimes you can have it both ways.

Rule 5: Media-training your client or spokesperson will guarantee message delivery. This one’s debatable, but I think media prep is overrated. It won’t typically transform a reluctant or meandering speaker into a great interview. When it’s overdone, it can result in a flat or overly commercial interaction that can kill the chances for future interviews. There are times when it’s best to find a third-party expert, or restrict the client to pre-recorded and print interviews.

Rule 6: The PR person stays behind the scenes. In many situations, it’s tricky for a PR rep to be quoted or to outshine a client, and most traditional agency people are more comfortable behind the scenes. Still, there are plenty of communications specialists who take an active role in a client interview, and not just for preparation. It’s particularly vital for advocacy campaigns where misinformation can abound and opinions and conclusions are hotly debated.

Rule 7: When in doubt, hold a press conference. This is a bit of a cheat because few PR professionals would agree, but some clients think a product or service launch deserves a fancy press briefing and that journalists will come running. Chances are they won’t, and it may not serve the client well. A strategic media approach beats an expensive event nine times out of 10.

By Dorothy Crenshaw (For PRDaily.com)

Click for Original Article

http://www.prdaily.com/mediarelations/Articles/16527.aspx

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Thursday, May 22, 2014

Lupe Fiasco Named Music Director for US Soccer



 
 
Rapper will handle in-game music programming during the Send-Off Series

According to Fox Sports, hip-hop artist Lupe Fiasco, has been named music director for Team USA’s 2014 FIFA World Cup campaign. United States Soccer Federation says Fiasco will make two appearances: Times Square in New York during Fan Appreciation Day on May 30; and in Chicago at the United States Soccer Fan Fest prior to the USA’s match against Ghana on June 16.
Fiasco is collaborating with United States Soccer by creating Spotify playlists—in collaboration with his DJ group the SNDCLSH—and will handle in-game music programming during the Send-Off Series and then at the World Cup.
World-renowned artist Futura has also been named art director for the campaign. He will be in charge of producing the national team’s official World Cup poster, limited-edition skate deck designs, and other limited-edition items.


By Cedric "Big Ced" Thorton (Blackenterprise.com)

CLICK FOR ORIGINAL ARTICLE:

http://www.blackenterprise.com/lifestyle/lupe-fiasco-named-music-director-us-soccer/

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Wednesday, May 21, 2014

Why Industry Hashtags #FAIL

When the NYPD started #MYNYPD on Twitter, it was practically gift wrapped for critics. It’s just one of many failed industry and corporate hashtags.

#TBT #FF #Scandal. When something goes viral on Twitter, everyone in public relations and corporate communications stares with envy. Unfortunately, when things go south, they go south very quickly. That’s what happened with #MYNYPD.

Arguably a well-intentioned effort to engage the community, #MYNYPD was meant to share tweets and photos of police officers doing good around New York City. But like other hijacked hashtags, it was virtually gift-wrapped for its critics. What made it such an easy target? A provocative brand, an easily co-optable hashtag, and the very nature of being a government agency. The public appropriation of #MYNYPD highlights the chasm between social media perception and reality.
Twitter is by its very nature designed to amplify information—and people are by their very nature more likely to complain than compliment. Handing folks an easier way to tag your organization—and highlight their simmering discontent—is not going to end well. Starbucks learned this lesson the hard way when they launched #SharetheCheer in the midst of a controversy over paying UK taxes. As such, #SharetheCheer was used to share sarcasm. Likewise, Quantas airline made a timing error when they began the #QuantasLuxury campaign while passengers were stranded overseas on their airline.

The most memorable #TwitterFail was most likely #McDStories, which was featured in the New York Times Magazine in May 2012. In the midst of ongoing PR challenges around fast food’s connection to obesity and a more recent “pink slime” controversy, McDonald’s launched a Twitter campaign featuring farmers and soliciting stories. That’s where things went awry, as customers shared horrible stories about food and experiences. Similarly, when anti-choice groups started a #PraytoEndAbortion campaign, reproductive rights groups co-opted the slogan, transforming the tweets to: ”#PraytoEndAbortion that is unsafe, illegal, and driven underground by needless restrictions…” and “States that teach abstinence-only have the highest rates of teen pregnancies. Don't #PraytoEndAbortion, provide a real education.”


Government agencies necessarily have a higher proportion of media and critics as Twitter followers. That’s just the way it is. For some, it’s their job to hold leaders accountable, and others are waiting for something to criticize. Government is also, reasonably, held to a higher standard. Sweden tried an interesting experiment in June 2012, called Curators of Sweden, where each week they gave their Twitter handle to a different person. This seems like a disaster waiting to happen. And it was. This became obvious when one of the guest tweeters tweeted “Once I asked a co-worker what a jew is. He was "part jew", whatever that means….” The White House had better luck when they asked constituents to use #My2K to share what they would do with money they could potentially save in taxes. Some users did co-opt the hashtag to complain about the administration—but the more frustrating monkey wrench was that the conservative Heritage Foundation purchased the promoted tweet so that anyone reading the hashtags would see their advertising against the Administration.

The NYPD is, necessarily, the most visible of New York City’s agencies. It has been the center of national coverage on stop and frisk and very recently was one of the defining topics of the New York City mayoral race. Not to mention that officers are occasionally arrested for wrongdoing and those stories often become front-page news. Additionally, groups like Occupy Wall Street and the New York Civil Liberties Union are loud and frequent opponents of the NYPD; Occupy Wall Street alone has nearly double the Twitter followers of NYPDNews. Not only did both entities help drive the negative coverage of #MYNYPD, but they have previously led unique campaigns around NYPD

So yes, attempting to solicit positive stories about the NYPD predictably opened the floodgates for Twitter criticism. But it would be an error to mistake Twitter engagement for actual representation of police behavior or even real public sentiment. Because one of the more noteworthy aspects of all this is how it places in stark relief the incredible disconnect between the interests of social media, the actual public impression of the police and, indeed, the actual reality of policing.

To look at representative #MYNYPD tweets, you'd think the public hated the police. And yet polls regularly demonstrate the contrary: A March 2012 Quinnipiac poll showed 63 percent of New Yorkers approve of the way the NYPD does its job; a January 2013 Q poll showed 70 percent approval; and an April 2013 poll showed 60 percent approval.

To look at those tweets, you'd think officers engaged in rampant wrongdoing. But did any of the salivating news coverage actually delve into accusations of wholesale misconduct or source evidence of systemic brutality? None that I saw. What we saw was a social media gaffe, to be sure, that played right into the basest instincts of a medium designed to exploit them.

Between April 22nd and 23rd, during the #MYNYPD frenzy, the NYPD issued over 20 media alerts concerning missing persons, robberies, assaults, arson, and a dead 9 year old boy.

Not exactly the thing that sets Twitter aflame.

By Samantha Levine (For TheDailyBeast.com)

Click for Original Article

http://www.thedailybeast.com/articles/2014/05/05/why-industry-hashtags-fail.html#




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Monday, May 19, 2014

6 Key Shifts in Thinking About Social Media

Do you ever wonder how your fellow marketers and business owners are using social media to grow their business? Whether they are concerned about declining Facebook reach? What platforms and strategies they intend to invest their time in?

Wonder no more. Social Media Examiner has just released its annual Social Media Marketing Industry Report after surveying more than 2,800 marketers.
The one undeniable message from the report is that marketers continue to place high value on social media with 92 percent of marketers (up from 86 percent last year) indicating that social media was important for their business.

The report also revealed a number of shifts in focus, as marketers try to stand out from all the noise to get noticed and get results online.


Here are six key shifts in thinking that are highlighted by this year's industry report:

1. A return to blogging: When asked how they will change their future social-media activities, blogging topped the charts with 68 percent of marketers planning to increase their efforts. Not since 2010 has blogging been the focus for increased activity for marketers, according to the report.


2. Facebook is losing its shine: The report indicates that we're seeing the beginning of a decline in the use of Facebook by marketers, despite it remaining the most important social network overall. Seven percent of marketers plan to decrease their use of Facebook in 2014, and only 43 percent think their Facebook efforts are effective.


3. B2B vs. B2C requires a shift in focus: The report reveals interesting differences in the focus of B2B and B2C marketers. When it comes to B2C, Facebook dominates (with 68 percent of marketers choosing Facebook as their No. 1 choice of social platform) followed by YouTube, Pinterest and Instagram. For B2B marketers, LinkedIn surpassed Facebook as the platform of choice, with blogging and Twitter also playing a more prominent role.



4. A greater fascination with Google+: Marketers want to learn most about Google+. "While 54 percent of marketers are using Google+, 65 percent want to learn more about it and 61 percent plan on increasing Google+ activities in 2014," the report states.


5. Podcasting is on a growth trajectory: Although only 6 percent of marketers are involved with podcasting, 21 percent plan to increase their podcasting activities this year. This is more than a three-fold increase.

With 28 percent of marketers wanting to learn more about podcasting, this is a major shift in priorities and, according to Social Media Examiner is likely fuelled by:
  • the global adoption of smartphones
  • the introduction of Apple's CarPlay (an in-car system to allow the playing of podcasts via car dashboards)
  • major auto manufacturers integrating dashboards with 3rd party apps.

6. Eyes are now on visual content: When it comes to content, visual assets top the list of content forms that marketers want to learn more about. Sixty-eight percent of marketers want to know about how to create original images and infographics, followed closely by an interest in learning how to produce original videos.


It is becoming harder to reach your ideal audience while they filter out the noise. As indicated in the report, clever marketers are considering a shift in their approach to reach consumers.
Whether this shift is to be flexible in the platforms you focus on, to include more visual content, or to embrace emerging mediums like podcasting, the end result is to provide quality content that catches the attention of consumers and provides them with value.


By Donna Moritz (For Entrepreneur.com)

Click for Orignal Article

http://www.entrepreneur.com/article/233959


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Thursday, May 15, 2014

5 Ways to Get People to Remember You (And Your Company)




After a recent lecture, a young consultant came up to me. “I have a problem,” he said. “People seem to forget me right away. I’ll remember meeting them, but they have no idea we connected before. I think I’m just not memorable enough. What can I do?”
Being memorable is essential for every entrepreneur -- after all, people won’t fund you or buy from you if they don’t even remember you exist.
Here are five ways to ensure you’re making a strong and lasting impression.

1. Identify a commonality. When I interviewed the eminent psychologist Robert Cialdini for my book Reinventing You, he told me the fastest way to get someone to like you is to find a commonality you share with them. People will trust you and relate to you if they feel you share a bond -- whether it’s that you’re from the same hometown, went to the same school or even just that you both like dogs or the color orange. And if they like you and trust you, they’ll remember you.

2. Pique their interest. Many of us kill conversations in the first 10 seconds. When someone asks the inevitable, “What do you do?,” you need a better answer than just a boring recitation: “I own a business” or “I’m a technology entrepreneur.” Find a way to pique their curiosity and make them want to know more. It’s a lot more interesting and memorable to say “I help companies become more famous” or “I’m launching a business that will enable you to connect with doctors without ever leaving your home.”

By Dorie Clark (for Entrepreneur.com)

For the next 3 and full article please click

http://www.entrepreneur.com/article/233768


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Wednesday, May 14, 2014

There is no such thing as online PR

As we all know, digital marketing ceased to exist last year. In January 2013, Forrester announced it was to be the year that ‘digital marketing’ became just ‘marketing’.
I’d like to posit that something similar happened to PR. In fact I think it happened earlier, though we have yet to have had the debate.

There’s no doubt that the internet has changed marketing’s function and activities, but its impact on PR has simply been to expand the discipline’s footprint.
In a world where everyone is a communicator, PR’s influence is all-pervasive. It’s for this reason that I find the term ‘online PR’ to be so reductive.
More than links

As PR people have rushed to get their heads around SEO, and SEO people started undertaking activity that might traditionally be called PR, we’ve seen the term ‘online PR’ increasingly bandied about. 
What it tends to mean in this context is content generation and influencer relations, with one goal in mind: building links. And link building, as a goal in itself, is dead, or at least dying. 
And deservedly so. Call me old fashioned, but I like my search results to be a representation of the best content for what I’m looking for, not what an SEO (or PR) professional has managed to get the most links to point at. 

Google happens to agree with this, so link building, and by extension what tends to get called‘online PR’, is diminishing in effectiveness.
The focus now needs to be more firmly on just creating good content, with the emphasis on forming relationships with those that might link to it taking a back seat. 
By Ian McKee (For Econsultancy.com)
 
CLICK FOR FULL ARTICLE
 
 
 

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Tuesday, May 13, 2014

Facebook Is Putting The Focus Back On Direct Response And FBX-Powered Ads

Facebook has focused a lot of its paid ad products on branding — ads that tout a business and build positive feelings about the brand. Search, meanwhile, has always been the primary digital format for direct response ads — ads designed to get customers to take an immediate action based on what they've already shown interest in.
But now Facebook is going after the search space pretty aggressively, with a new presentation for ad partners emphasizing Facebook's strong role as a direct response ad format.
That means Facebook Exchange (FBX) is about to get a lot more attention. It's Facebook's proprietary real-time bidding exchange and it marries Facebook user data with data from third-party platforms that track user web browsing behavior. FBX then uses these two parameters to serve hypertargeted ads in the desktop News Feed and right-rail. 

Recently, BI Intelligence took an in-depth look at FBX to understand how the Exchange works, which players are partners, and how the ads it serves perform. We also put FBX in context in terms of its size and performance.

The real-time aspect of FBX is crucial. It's impossible to target a user who is interested in living room furniture with personalized ads when they open their Facebook page unless he or she can be identified and served a relevant ad in milliseconds.


Here are some of the key details from our report on FBX: 


FBX is becoming a huge player in the real-time bidding space: Millions of ads are sold and purchased on FBX every second with the help of demand-side platforms that plug advertisers into FBX, and billions of impressions are served every day. Facebook already accounts for about half of the retargeted ad clicks on the Web. The real-time aspect of FBX is crucial It's impossible to target a user who is interested in living room furniture with personalized ads when they open their Facebook page unless he or she can be identified and served a relevant ad in milliseconds.FBX fills a certain niche, a very specific marketing objective known as "demand fulfillment," nudging shoppers to complete a purchase they've already shown interest in.The platform was fast out of the gate: FBX produced stellar early results for advertisers, both in terms of cost and performance. Eventually, the price and performance bar will be set higher. That's already starting to happen for better-performing News Feed placements.Despite FBX's huge weight in the retargeting space, it still constitutes a small share of overall Facebook revenues.FBX is not yet available on mobile, though this may be coming soon. Additionally, Sponsored Story social-native ads, which are at the heart of Facebook's ad ecosystem, aren't accessible via FBX. As Facebook makes direct response more of a priority, however, this could begin to change.


By Cooper Smith (Business Insider)


CLICK FOR FULL ARTICLE



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Monday, May 12, 2014

#LBIndieSongOfTheWeek: "Achievements" By Arinze, Rav. P, Black Thought, Queen Ella


 

Achievements prod by Rav.P

Arinze | Rav.P | Black Thought | Queen Ella

 

With The Roots dropping their 11th studio album this Monday 5/19, "...And Then You Shoot Your Cousin," now is a good time to celebrate a few achievements this legendary hip hop crew has accomplished thus far.  Three aspiring artist from NJ got an opportunity to collaborate with
Black Thought to give out some theme music for the world to celebrate
with.  Arinze (formally known as "Talonted"), who performed at Hot 97s
"Who's Next?" Showcase last year, is an accomplished artist/lawyer/entrepreneur with
an EP coming out this summer.  Rav.P, aka Passport Rav, is the producer
of the track and also an aspiring artist/producer who recently had a show at the prestigious SOBs.  Be on the look out for Passport Rav's IMMACULATE EP coming this summer as well.  Queen Ella on the hook, recently had a sold out show in NYC and is also working with The
Heatmakerz currently.

 

 
https://soundcloud.com/iamarinze/achievements-prod-by-ravp-ft-arinze-ravp-black-thought-queen-ella
 
Instagram: @IamArinze
Twitter: @itsarinze
Instagram/Twitter: @passportRav
 
Twitter: @BlackThought
Instagram/Twitter: @queenElla1
 
--
Hip hop artist/producer Rav.P
youtube.com/ravpTV
Follow @PassportRav
 


About us:
L&B Consultation
: is a full service Multimedia Marketing & Consulting
company focusing on publicity, radio promotion,
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Spate Magazine Exclusive Interview with Music Producer Hype

Hailing from Hackensack, New Jersey via Lower East Side, NYC, Walter "HYPE" Hall has become one of the most sought after and respected young producers in the game today. HYPE has worked with artist such as Hip Hop legends Fabolous and Fat Joe as well as many up & coming artists. Hype's production credits also extends to television such as crafting the intro theme song for Diddy's Revolt TV show "The Gate" and most recently Season 12 of "The Bad Girls Club" which aires on the Oxygen Network. Spate Magazine had the opportunity to sit down with HYPE to discuss his achievements, how he got start and his insights into the music business and the state of the game today.



FOR FULL INTERVIEW CLICK BELOW

http://hiphopnews.spatemag.com/2014/05/spate-magazine-exclusive-interview-with_11.html#sthash.fK3xtbjv.dpuf


Follow Hype:

Twitter: @YoungHypeLife
Instagram: @YoungHypeLife
Soundcloud: Younghypelife


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Sunday, May 11, 2014

Beats Co-Founders Dr. Dre and Jimmy Iovine Expected to Take on Senior Roles at Apple Following Acquisition

Beats co-founders Jimmy Iovine and musician Dr. Dre are both expected to take on senior roles at Apple following Apple's acquisition of Beats Electronics, reports The Wall Street Journal. The two may not take on full time positions, but will commute from the Los Angeles area, where Beats is based, to meetings in Cupertino and elsewhere as necessary. 

Citing people familiar with the matter, The Wall Street Journal suggests that specific roles for Iovine and Dre remain unclear, but Iovine will be leaving his role as chairman of Interscope Geffan A&M records, a division of Vivendi SA's Universal Music Group. Both Dr. Dre -- real name Andre Young -- and Iovine could help Apple secure deals with record labels and attract younger customers.

While Mr. Iovine's rock-star temperament could still ruffle some feathers in tech-centric Cupertino, it may help Apple broker deals in the music industry and appeal to the younger consumers who gravitate to Beats headphones.

Apple is said to be working on an overhaul of iTunes in order to boost declining music sales. The addition of the Beats Music streaming service along with a thriving hardware business and two seasoned veterans of the music industry may help the company achieve the drastic revamp it's aiming for while introducing new revenue streams. 

Today's report follows a report from the New York Post suggesting Iovine will join Apple as a "special adviser" to Tim Cook on creative matters. While Apple's $3.2 billion acquisition of Beats Electronics has yet to be completed, Dr. Dre seemingly confirmed the acquisition in avideo posted this morning, where he alluded the merger would make him the "first billionaire in hip-hop." 

As noted by The Wall Street Journal, Apple's hiring of Dr. Dre and Jimmy Iovine represents Tim Cook's willingness to step out of the spotlight. Earlier this month, the companywelcomed former Burberry CEO and high-profile hire Angela Ahrendts as the new retail chief. Other Apple executives, like Jony Ive and Craig Federighi, have also been stepping into the spotlight more often than they did under Steve Jobs.

By Juli Clover for MacRumors.com

CLICK FOR ORIGINAL ARTICLE

http://www.macrumors.com/2014/05/09/drdre-and-jimmy-iovine-to-join-apple/

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Friday, May 9, 2014

Goodwill goes a long way..




Goodwill goes a long way..
 
 
By "The Boss"

(Why attaching your company or brand to a cause or charity can increase your company's profits)


One of the main things we advise our clients to do is to pick a cause or charity (that they believe in) and then attach themselves to it. This strategy facilitates goodwill and positive press for a brand as well as gain new supporters and customers.Today's market place, thanks in part to the explosion of social media is extremely over-saturated. The market place is filled with individuals who are either selling something, offering a service, part of a network marketing company or most of all aspiring entertainers. If you are reading this you just may be one of the fore-mentioned "over saturated many". Therefore you have probably asked yourself how do I stand out?

One of the most tried and true methods is Goodwill Marketing or charitable marketing. Whether you are a musician, actor, comedian or you are a small business volunteering your time, effort and/or money is a great way to promote what you do.

Why does good will marketing work?


Today's society is very "Me" conscious and Ego driven. It is almost impossible to gain support or attention when a good number of your target market are “doing their own thing” at the same time you are. Goodwill Marketing separates you from the pack. (If done correctly of course and with the right publicity)

In addition to staying above the fray. Goodwill Marketing will compel "like-minded" individuals to become supporters and ultimately customers. A good example of this is Credo Mobile. Credo mobile is a telecommunications company that among other things offers cell phone and mobile data services. They are competing against the T-Mobile’s and Verizon’s of the world but is able to find a very loyal and profitable customer base.

How is a small start up Telecommunications Company able to compete against their established and entrenched competition?

The answer: Goodwill Marketing


 
Credo Mobile has attached itself to "The progressive" movement. Credo mobile gives a portion of their revenue to progressive causes and candidates. With super-packs and campaign donations basically playing the primary role in the United States electoral process, Credo Mobile saw a lane to drive down. Credo Mobile advertised on "progressive talk radio", gave donations for progressive candidates and causes. This lead to people who consider their politics progress or liberal to do business with Credo Mobile. Now this not a "plug" for Credo Mobile's politics but it is an example that if you choose a cause that is popular and attach your brand to that cause you will ultimately gain customers who share an affiliation to that cause.

I would like to offer a word of caution; SINCERITY. Do not choose a cause or charity you do not believe in and or know nothing about because this will backfire on you and your brand. The true activists can always spot a phony and its just not good karma.

 
Goodwill Marketing is an effective tool that you can pull out of the box. It generates awareness to your brand, will garner you positive media attention and a loyal and engaged customer base. Goodwill marketing is a key strategy that L&B Consultation employs regularly and when used in concert with other marketing and publicity principles it will increase the visibility of your brand and ultimately profits.

 

 
About us:
L&B Consultation
: is a full service Multimedia Marketing & Consulting
company focusing on publicity, radio promotion,
brand identification, brand management

Check out www.LbConsultation.com
Follow us on Twitter @LBConsultation


Thursday, May 8, 2014

5 Strategies for Communicating When You Don't Even Like to Talk



 



The stereotypical entrepreneur talks to everyone easily, but introverts need not be discouraged. Reticence does not doom you to failure.
Social science finds at least a third, and maybe half, the population is introverted. Successful entrepreneurs who are introverts make their personalities work for them. With less interest in the spotlight than accomplishing goals, introverts are inclined to let talented employees run with their ideas. Here are five strategies for making introversion an asset.
 1. Learn to work with your personality. Even if it makes your palms sweat, as an entrepreneur you need to communicate with people. That does not mean you need to do it in situations that are terminally uncomfortable. If speaking in front of a large crowd is too much, one-on-one meetings are often just enough. When you must talk to a group, prepare a script. Identify your strengths and weaknesses and adjust accordingly. Successful introverted entrepreneurs own their introversion, know their strengths and compensate for their weaknesses.

2. Discover your strengths. People tend to underestimate the introvert but the introvert surprises those who listen. Research reveals introverts are more concrete when describing things, and concrete descriptions are known to make a better impression. In comparison to extroverts, who may skim the surface, introverts study the big picture. Research shows introverts have more neuronal activity in brain regions linked to vigilance control and motor control, and they process external stimuli faster than extroverts. Introvert entrepreneurs naturally talk less and strategize more.

3. Prepare for working outside your comfort zone. Introverted entrepreneurs enjoy spending time alone but no entrepreneur can build a business completely on their own. Cultivating good social skills to connect with others is essential to hiring a team, persuading investors and selling your ideas. You can be an introvert most of the time, but there are times when even an introvert needs to be sociable.

4. Be aware of your energy. Occasionally you will need an extroverted front to accomplish a task. Make reasonable adjustments. For instance, if you must make calls during your shift, do so when you’re ready and prepared. Do things that don’t drain your energy too fast and leave the extroverted activities for times when you’re more energized.

5. Technology is never shy. The information age offers introverts a safe haven at the click of a button. As an introverted entrepreneur, you can use this to your advantage. Since introverts are good with details, creating and managing systems is a great way to interact with people without actually interacting. Let your software talk for you. If approaching someone in person is daunting, use social media. Outsourcing can grow your business and reduce how often you need to talk face-to-face.
Ultimately, technology doesn’t solve all problems and personality is not destiny. Keep a level head and build a support system. Good advice for extroverts, too.


BY  (via entrepreneur.com)

Sourced link

http://www.entrepreneur.com/article/233663?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+entrepreneur%2Flatest+%28Entrepreneur%29#



About us:
L&B Consultation: is a full service Multimedia Marketing & Consulting
company focusing on publicity, radio promotion,
brand identification, brand management

Check out www.LbConsultation.com
Follow us on Twitter @LBConsultation

Wednesday, May 7, 2014

Jet Magazine to Shift to Digital Publishing Next Month

Jet, the pioneering African-American weekly magazine that rose to prominence covering the civil rights movement, is expected to announce Wednesday morning that it will no longer publish a regular print edition, the latest in a growing list of periodicals avoiding print in favor of digital publications.



By LESLIE KAUFMANMAY (Via NYTimes.com)


http://www.nytimes.com/2014/05/07/business/media/jet-magazine-to-shift-to-digital-publishing-next-month.html?_r=0



About us:
L&B Consultation: is a full service Multimedia Marketing & Consulting
company focusing on publicity, radio promotion,
brand identification, brand management

Check out www.LbConsultation.com
Follow us on Twitter @LBConsultation

Tuesday, May 6, 2014

Why clients deserve grades, too




The most successful public relations campaigns result from collaborative agency/client relationships. It’s always a two-way street.

For the public relations firm to deliver results, the client must invest adequate time and resources, provide information about their business activities, attend to content reviews in a timely manner, be available for interviews on the journalist’s schedule, and son on.

Clients are continually—both consciously and unconsciously—grading their agency’s performance, so shouldn’t the PR firm likewise produce client report cards to gauge their performance as partners?

Let’s review how clients should behave in order to earn straight A’s.


By Len Stein (via PRDaily.com)

Read Full Article

http://www.prdaily.com/Main/Articles/16565.aspx


About us:
L&B Consultation: is a full service Multimedia Marketing & Consulting
company focusing on publicity, radio promotion,
brand identification, brand management

Check out www.LbConsultation.com
Follow us on Twitter @LBConsultation

Monday, May 5, 2014

New Jersey’s own HYPE to produce music for season 12 of the Oxygen Network’s “The Bad Girls Club



Hip Hop Producer and rising star Hype has been hired by Oxygen Media and the Oxygen Network to compose the theme music for the opening of The Bad Girls Club; Chicago


It is becoming quite a year for one the music industry’s most promising producers HYPE. After providing the musical backdrops for the likes of Fabolous on his street anthem “Diamonds”, Fat Joe's “Angels Say” Pt II and becoming a staple on Sean "Diddy" Combs Revolt TV by crafting the Intro theme for "The Gate", His stock is surely rising. Television giant “Oxygen Media” has clearly taken notice, tapping HYPE to create the music for their wildly successful series Bad Girls Club. This news is a welcome stamp of approval for a young man coming from a working class environment and is now clearly destined for stardom.


“It was a blessing to collaborate with Artist and Writer 'Ace Deuce' as well as the seasoned creative team over at NBCUniversal and Oxygen. They have such a wide selection of long running and entertaining programs and I look forward to expanding my catalogue and collaborating on a wide variety of projects with them in the near future."

Walter “HYPE” Hall

About HYPE

Hailing from Hackensack, New Jersey via Lower East Side, NYC, Walter "HYPE" Hall has proven to not only be a multi-talented creator but a scholar of music and the arts. Getting his start on trumpet at the age of 11, HYPE matriculated through school, teaching himself the drums and the piano in the process. HYPE has played in churches ranging from local to mega-size and has worked as a drum tech for many people ranging from Lauryn Hill to Living Colour, Over the years, be has also developed HYPE-Life.TV a VLOG series that he shoots, directs, and edits himself in order to show people what he was never shown-the journey. His Journey. He also serves as President of an Indie Label based out of NYC, Hollatainment Records, currently rolling out Rapper "Tenn Stacks" projects. He also has his own company that covers everything from Studio & live Touring Teching to Video/Audio Services, HYPE Music Shop. Some may say HYPE wears many hats, but if you ask him, this is the only the beginning.

The Oxygen Network’s ‘Bad Girls Club: Chicago’

Oxygen Media will take on the Windy City of Chicago when “Bad Girls Club” returns on Tuesday, May 13th at 8pm ET/PT. One roof will house seven headstrong women; Alex, Alyssa, Aysia, Brit, Jada, Jonica, and Loren who are each known for their unflinching ways, but are willing to make a change to their bad girl attitudes. It’s all hands on deck when their parents drop by for a weekend visit and a life coach brings on some tough love and hardline advice. At a crossroad, each girl makes the difficult decision to take a new lease on life, but there are a few bumps and stumbles along the road to redemption.

In the season premiere, seven young strangers from all walks of life meet for the first time. With a new city, a new home and brand new faces, some of the girl’s first impressions may mark their last. As the girls get acquainted and break in their fabulous new digs, friendships are formed, tensions arise and a few of the housemate’s egos may be left out in the cold.

Contact
L&B Consultation
Info@LBConsultation.com
 
http://www.prlog.org/12319039-new-jerseys-own-hype-to-produce-music-for-season-12-of-the-oxygen-networks-the-bad-girls-club.html


About us:
L&B Consultation: is a full service Multimedia Marketing & Consulting
company focusing on publicity, radio promotion,
brand identification, brand management

Check out www.LbConsultation.com
Follow us on Twitter @LBConsultation

Are Brands Harming Themselves by Apologizing Too Often on Twitter?

Brands might be harming themselves by apologizing too often on Twitter, saying the wrong things and bringing attention to incidents that would otherwise go little noticed and quickly disappear, Digiday.com reports.

A now-infamous example of a Twitter apology gone wrong came from US Airways on April 14, when in a response to a customer’s complaint about a late flight the airline’s Twitter feed attached a sexually explicit photograph of a woman and a toy airplane. US Airways subsequently tweeted, “We apologize for an inappropriate image recently shared as a link in one of our responses. We’ve removed the tweet and are investigating.”

Twitter and other social media ostensibly facilitate more informal, empathetic connections between brands and customers, with brands sometimes saying they’re sorry. But “Would you feel confident that a brand that is constantly publicly apologizing is going to provide you with a quality experience?” said Rick Liebling, marketing head at Unmetric, a social media analytics company.

According to Unmetric data, American Airlines and US Airways, now merged, are the two most apologetic airlines on Twitter. For brands in general there are appropriate times to apologize, Digiday.com reports, but many of the tweets have a ritualistic, almost robotic quality, offering sentiments that don’t seem genuine. — Greg Beaubien (Via PRSA.org)


About us:
L&B Consultation: is a full service Multimedia Marketing & Consulting
company focusing on publicity, radio promotion,
brand identification, brand management

Check out www.LbConsultation.com
Follow us on Twitter @LBConsultation

Saturday, May 3, 2014

A Fork in the Road: How to Recognize a Good OpportunityIntelligence » Tactics

At some point in your career, you will face a big opportunity or challenge that — based on the decision you make — could significantly alter the path of your life.

One of those fork-in-the-road moments came for me as a young account executive. I received a phone call from a devilishly smart headhunter on a frigid day in January to consider moving from Minneapolis to LA to work on the Tourism of Malaysia account.



CLICK BELOW TO READ FULL ARTICLE




http://www.prsa.org/Intelligence/Tactics/Articles/view/10628/1093/
A_Fork_in_the_Road_How_to_Recognize_a_Good_Opportu


About us:
L&B Consultation: is a full service Multimedia Marketing & Consulting
company focusing on publicity, radio promotion,
brand identification, brand management

Check out www.LbConsultation.com
Follow us on Twitter @LBConsultation

WELCOME TO L&B CONSULTATION






 

 
 
 
L&B Consultation is a full service Multimedia Marketing & Consulting company focusing on publicity, radio promotion, brand identification, brand management
Services:
 
 
- Brand Management
- Online Reputation Management
- Radio Promotion
- Press Releases
- Blogger Outreach
- Bios
- Website Design
- Web Hosting
- Social Media Optimization
- Marketing Strategies
- Press Kits
- Media Alerts
- Event Planning
- Media Relations

Projects/Clients (Past & Present)

Woman (Single) - Beenie Man

Nore Davis - Actor & Comedian credits include HBO Boardwalk Empire

Top Black & Faded (Single) - S-Shata/French Montana

Hype (Songwriter/Producer) - credits include Fabolous, Fat Joe, television scores
Revolt TV's "The Gate", Oxygen TV's "Bad Girls Club"

Malikah Amoh & Timmy's Heart Foundation - Socialite & Philanthropist

Free Distress LLC - Financial Services & Mortgage Restructuring Services

Nikki Chin - Fashion Designer

AK Couture Boutique & Beautry Bar Grand Opening

Wonder Mke & Master Gee of the Original Sugarhill Gang & More


Info@LBConsultation.com